Nudge
Thaler and Sunstein
People are lazy. The easiest option normally always wins. This book proves that. Software, shopping, politics. Basically we should be being nudged all the time. Why governments don't use this more baffles me.
People are lazy. The easiest option normally always wins. This book proves that. Software, shopping, politics. Basically we should be being nudged all the time. Why governments don't use this more baffles me.